fidzu : Search Engines

When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact.

06 Feb 2012 12:00pm GMT

Super Bowl 46 kicks off on February 5, 2012 at 6:30pm EST on NBC. Amazingly enough, I found this information by searching on Google and clicking on the second result: nfl.com. Amazing because every year, football fans flock to search engines searching for the start time, and until now,...

Please visit Search Engine Land for the full article.

05 Feb 2012 6:21pm GMT

Tom Brady and Eli Manning will renew their rivalry today in Super Bowl 46. While Manning has the edge in their on-the-field matchups, leading 2-1 including a Super Bowl victory four years ago, people searched more for Brady on Google and Yahoo.

05 Feb 2012 1:00pm GMT

If you want Super Bowl stats, the self-described computational knowledge engine Wolfram|Alpha is the place to break down all the key Super Bowl 46 numbers before the New England Patriots and New York Giants game kicks off tomorrow night.

04 Feb 2012 9:00pm GMT

Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access documents in their online Google Docs account at times when they may not have an Internet connection.

04 Feb 2012 5:00pm GMT

Google, Microsoft and Facebook are teaming up with banks and security vendors to create The Domain-based Authentication, Reporting and Conformance group (DMARC) group, which seeks to develop a platform that can weed out potential phishing messages.

04 Feb 2012 3:00pm GMT

Former Apple CEO Steve Jobs emailed Google to ask the firm to stop trying to recruit its staff, according to court documents made public in an investigation into the hiring policies in place at several major technology companies.

04 Feb 2012 1:00pm GMT

It's the first Friday of the month, and that seems to be when Google has decided to push out its monthly update of search tweaks from the prior month. The January update is out and it contains a few interesting nuggets. Panda In The Pipelines There's a mention of the Panda algorithm...

Please visit Search Engine Land for the full article.

03 Feb 2012 10:52pm GMT

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Common Tracking Problems: How To Troubleshoot & Fix Them I spend a lot of time trying to figure out exactly what is wrong with some clients' analytics...

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03 Feb 2012 10:04pm GMT

I spend a lot of time trying to figure out exactly what is wrong with some clients' analytics installs. Unlike types or broken code, or misspelled words - issues with tracking scripts don't always raise their hands and scream, "Hey dummy, you deleted the </script> tag!" I thought it would...

Please visit Search Engine Land for the full article.

03 Feb 2012 8:55pm GMT

Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the U.S., Google responded to a letter and attended a closed-door privacy briefing with members of Congress.

03 Feb 2012 8:30pm GMT

After 17 straight months of gains in market share, Google's Chrome web browser dropped 0.17 percent in January, and the company that tracks browser market share suggests that it's because Google penalized Chrome after a botched sponsored blog post campaign. The figures come from Net...

Please visit Search Engine Land for the full article.

03 Feb 2012 8:05pm GMT

After more than two years, and a few important concessions from Google, the Czech Republic is letting the company resume its Street View service. As Czech Position reports, Google has agreed to several conditions put forth by the Czech Office for Personal Data Protection: Google will take photos...

Please visit Search Engine Land for the full article.

03 Feb 2012 7:14pm GMT

Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.

03 Feb 2012 6:00pm GMT

On Wednesday, Feb 1, 2012, we published an article discussing some changes StumbleUpon made during their recent redesign which removed source links from their content pages and forced all users to view content from the site through an iframed toolbar, which they could not close if they were logged...

Please visit Search Engine Land for the full article.

03 Feb 2012 5:22pm GMT

The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha's are so difficult to decipher they actually increase form and page abandonment. Along with the freedom the Internet provides humans, it is unfortunately humans who...

Please visit Search Engine Land for the full article.

03 Feb 2012 5:07pm GMT

Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. What Is Search Terms View? The AdWords Search...

Please visit Search Engine Land for the full article.

03 Feb 2012 4:44pm GMT

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Bing Drink In A Glass: Image via Flickr. Behind The Scenes On President...

Please visit Search Engine Land for the full article.

03 Feb 2012 3:01pm GMT

Affiliate marketing is now an industry worth billions, although it's fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords.

03 Feb 2012 2:00pm GMT

Now is the perfect time to make changes, giving you a good few months of "normal" search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.

03 Feb 2012 1:00pm GMT

Trover is a new mobile local discovery app built around geotagged images. Trover's CEO discusses possible futures for crowdsourced location-based search directories and the potential these new platforms to deliver more relevant, personalized ads.

03 Feb 2012 12:00pm GMT

Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google's search engine, Google Docs, or Google Chrome, Microsoft saves us with Hotmail, Bing, Microsoft Office 365, and Internet Explorer 9.

02 Feb 2012 9:00pm GMT

A recent study by Carnegie Mellon University, MIT and Georgia Tech researchers found that 25 percent of tweets aren't even worth reading, according to participants. They believe better filters will help. Actually, they have it all backwards.

02 Feb 2012 8:00pm GMT

A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year court battle with French mapping company Bottin Cartographes over their unfair competition complaint.

02 Feb 2012 7:00pm GMT

By using the process outlined in this article, you can get a very good understanding of what the Google "not provided" data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations.

02 Feb 2012 2:00pm GMT

Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers' hands. Here are a few applications that we see as category leaders.

02 Feb 2012 1:00pm GMT